Now how is that supposed to sell beer?!
Well there are several rhetoric strategies utilized in the sequence of the frog Budweiser commercials. These commercials just so happen to be one of the best advertising campaigns ever. They are a series of commercials that narrate a story involving three frogs, two lizards, and a ferret; it is a commercial in a commercial where the frogs and later two frogs and a lizard are reading a script with single syllables. Who would have thought that frogs saying the syllables composing the word BUD-WEIS-ER could be so effective? The first and most prominent rhetoric strategy is that of narration. These commercials, in order to properly work, are build on the story line of three frogs getting the job for a Budweiser commercial. However, in this video, a lizard has replaced the "weis" frog due to a hyperactive twitch. This is explained in previous videos leading to this one. The fact that the first commercial was such a hit, Budweiser decided to expand upon this hilarious and brilliant idea. The second most important rhetoric strategy used is that of pathos. There is nothing more catching to an audience than that of humor. The lizard believed here that the frogs could only say BUD, Weis, and ER. When this idea is contradicted after he tells the frogs they lost their job, the lizard goes into this hillarilously hysterical mode of confusion between the frogs and the lizard. ER frog doesn't know what "canned" means while the other frog is wondering what is going on while the lizard is caught in the middle of it all still stuck on the fact that the frogs can talk! What does any of that have to do will selling beer? Budweiser used a technique here that distracts the audience with the storyline and the humor contained within. Also, there is this analogy of frogs to beer. Neither one goes together without the storyline. The frogs are part of a commercial where they say Bud, Weis, and Er to advertise beer within this commericial. Thats the only connection, yet it seems to work. And finally in the end, the other lizard states, "Now how is that supposed to sell beer?! " It confuses the audience into the thought that it isn't in any way supposed to sell beer, but look out. To me that is reverse psychology!
Well there are several rhetoric strategies utilized in the sequence of the frog Budweiser commercials. These commercials just so happen to be one of the best advertising campaigns ever. They are a series of commercials that narrate a story involving three frogs, two lizards, and a ferret; it is a commercial in a commercial where the frogs and later two frogs and a lizard are reading a script with single syllables. Who would have thought that frogs saying the syllables composing the word BUD-WEIS-ER could be so effective? The first and most prominent rhetoric strategy is that of narration. These commercials, in order to properly work, are build on the story line of three frogs getting the job for a Budweiser commercial. However, in this video, a lizard has replaced the "weis" frog due to a hyperactive twitch. This is explained in previous videos leading to this one. The fact that the first commercial was such a hit, Budweiser decided to expand upon this hilarious and brilliant idea. The second most important rhetoric strategy used is that of pathos. There is nothing more catching to an audience than that of humor. The lizard believed here that the frogs could only say BUD, Weis, and ER. When this idea is contradicted after he tells the frogs they lost their job, the lizard goes into this hillarilously hysterical mode of confusion between the frogs and the lizard. ER frog doesn't know what "canned" means while the other frog is wondering what is going on while the lizard is caught in the middle of it all still stuck on the fact that the frogs can talk! What does any of that have to do will selling beer? Budweiser used a technique here that distracts the audience with the storyline and the humor contained within. Also, there is this analogy of frogs to beer. Neither one goes together without the storyline. The frogs are part of a commercial where they say Bud, Weis, and Er to advertise beer within this commericial. Thats the only connection, yet it seems to work. And finally in the end, the other lizard states, "Now how is that supposed to sell beer?! " It confuses the audience into the thought that it isn't in any way supposed to sell beer, but look out. To me that is reverse psychology!
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